CSSDA Special Kudos
Nominated for CSSDA SOTD
Nominated for Awwwards SOTD
Unlocking growth through strategic brand development
Day-by-Day had grown beyond their branding, and it was time for a refresh. We built a new brand system and an interactive website that showcases their unique ability to empower growing businesses through systems.
Project Overview
Day-by-Day offers process-at-scale guidance for businesses who are at the brink of their next big leap. They help growing businesses eager to scale, but that are constrained by their existing workflows and systems.
The Need
Day-by-Day faced a challenge: their branding and marketing were not keeping pace with their evolving vision and the dynamic needs of their clients. The website was a cornerstone of their online presence, but it was outdated and struggled with technical issues, hindering their ability to showcase their cutting-edge solutions. It was essential to not only update their branding and web presence but to create a cohesive visual language that resonated with their ethos of growth and scalability.
Brand Strategy
Identity System
The new identity concept stems from the previous mark: the germinating plant from the original logo is now blossoming and coming into its own. The five petals of the flower symbolize the five days of the work week, and the ball of energy in the middle illustrates how leveraging the right systems and processes will energize your business.
Applications
We expanded the logo into a unique identity system that Day-by-Day could truly own, and we compiled everything into an accessible and easy to use brand styleguide document.
Brand
Styleguide
The Website
The excitement and enthusiasm from Irit, the founder, were palpable as we transitioned smoothly into the Development phase, where the website came to life. We transformed the approved designs into a responsive, modern website, and focused on creating an immersive and inviting user experience, one that would not only captivate visitors but also convey Day-by-Day's mission and impact.
The Impact
The website became a central hub for their business, and an interactive showcase of their expertise in systems and automations. It was nominated for three awards, and ultimately won CSSDA's Special Kudos award. The refreshed brand and website ushered in shorter sales cycles and elevated their brand presence in the eyes of their target audience. This rebrand not only redefined Day-by-Day's brand identity but also reignited their passion for driving growth and efficiency in their client's businesses.
Astounding ability to take complex ideas and simplify them
From identity design, to web design and development - at every stage we worked hand in hand until we developed an amazing brand and website. I have worked with other agencies - but from this point forward I have ONE stop!
Irit Levi
Founder of Day-by-Day
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Day by Day
Day-by-Day had grown beyond their branding, and it was time for a refresh. We built a new brand system and an interactive website that showcases their unique ability to empower growing businesses through systems.
