CSSDA Best UI Design
CSSDA Best UX Design
CSSDA Best Innovation
CSSDA Special Kudos
Nominated for Awwwards SOTD
Nominated for CSSDA SOTD
How we made Aampe's agentic AI superpowers shine
Showcasing the power of Aampe's personalized messaging infrastructure, while building a robust and scalable identity system for their brand.
Project Overview
Established in 2020 by a group of enthusiastic engineers and data scientists, Aampe uses AI to personalize the experiences companies offer to their customers, and boost their conversions. Their innovative approach to optimizing push notifications, through machine learning, facilitates truly personalized user experiences at scale.
The Need
Machine learning had been at core to their product from day one, and it was this approach that allowed Aampe to grow so quickly. However, with many companies just slapping the "AI" label on their legacy products, it was easy to get lost in the hype. On top of that, their dated website made them look like a B2C lifestyle brand, which undermined their credibility and made it challenging to attract the right type of customers.
Brand Strategy
We kicked things off with a series of workshops, learning about their product, their mission and vision for the future, as well as their competition, and their customer personas. Then we focused on the defining attributes that make them unique, and explored potential visual directions in the ideation phase.
Identity System
Upon validating the visual direction, we built a identity system that they can own and apply every day. This system positioned Aampe as 'the solution' for helping companies grow by running intelligent messaging.
Applications
We crystalized these insights into the Brand Guidelines document, a compact and easy to use guide, that describes Aampe's core values, what makes it uniquely different, their brand identity, and how it lives in the real world.
Brand
Styleguide
The Website
Many of Aampe’s competitors made superficial AI claims about their products, so the website became a cornerstone of proving Aampe’s robust and genuine AI capabilities. By focusing on their customers' pressing needs, we created a compelling story about how Aampe increases the effectiveness and engagement of their messaging, and simplifies day-to-day operations.
The Impact
Far more than an information portal, Aampe's new website became a narrative platform that communicated Aampe’s superpowers, and their ethos of innovation. The website earned multiple awards in the process and was a pivotal component of Aampe's new digital strategy.
Shorter sales cycles, and a dynamic increase in web leads
Our website turned out amazing, and we've seen a significant boost in leads. Throughout the process, Alex is patient, kind, helpful, and easy to communicate with — working with him feels natural. If you're looking for a dynamic and attention-getting way to represent your brand and website, look no further!
Head of Growth at Aampe
Amazing product lost in translation?
If you’re also a growth-stage startup founder with a great product but a brand that hasn’t kept pace—let's see how we can help.
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