BRAND & WEB PARTNER FOR DATA/AI
Make your product feel inevitable
We build custom web experiences that make complex products clear, compelling, and easy to choose.
The website has been the perfect landing page ahead of our acquisition. The Webflow build was flawless.
Alex had a clear vision and went above and beyond to build our brand. We were always in great hands.
The rebrand and website are incredibly impactful, Alex translated what we do into a masterpiece!
It's not the product
They're seeing the old version
You were heads-down shipping. The product got sharper with every release, but the brand and website never did, costing you deals you should be winning.
Buyers judge what they can see, not what you've built.
Recent Work
Acquired by Fivetran
Paving the road for rapid growth & acquisition
Acquired by Databricks
From rebrand to successful exit in under two months
16+
Years of Experience
85+
Projects Shipped
40+
Founders Served
Shortly after launching, we received M&A interest from several companies, so the website became the perfect landing page for anyone doing due diligence. Alex transformed our confusing site into one that clearly communicated our value. He was organized, thoughtful, and technically precise, and the Webflow build was flawless.
Many agencies I’ve worked with in the past required hand-holding and extensive feedback, but not Alex. He had a clear vision and was proactive from day one, going above and beyond to build a cohesive brand and website for our highly technical product. From the beginning, I could trust that we were in great hands.
Our website turned out amazing, and we've seen a significant boost in leads. Throughout the process, Alex is patient, kind, helpful, and easy to communicate with, so working with him feels natural. If you're looking for a dynamic and attention-getting way to showcase your product, look no further!
The rebrand and new website are incredibly impactful and truly reflect who we are. Alex and his team translated what we do into a genuine masterpiece! We’ve received so many compliments from visitors at events. Hire Alex for any strategic design work!
From identity design, to web design and web development: at every stage we worked hand in hand until we developed an amazing brand and website. Honestly, I have worked with other agencies before, but from this point forward I have ONE stop!
Working with Alex is always a pleasure. His skill, passion, and attention to detail are evident throughout the process, he's extremely thorough, clearly understanding our business and customers, ultimately helping us build the tools to make a difference in the world.
Becoming the obvious choice
Clear on the first visit
Buyers and investors grasp what you've built, and why it matters, before anyone talks to sales.
Looks the part
A polished identity system that matches your product, and inspires confidence at a glance.
Yours from day one
A clear and compelling website that showcases your product, scales with it, and that your team will own.
Website Launch-Pad
Positioning
WEEKS 1-2
Brand strategy, understanding your product and what makes it compelling.
Guided workshops
Detailed ICP profiles
Sharpened positioning
Brand Strategy Roadmap
The Build
wEEKS 3-6
We design and build the full website on that foundation, from wireframes to high-fidelity designs and launch.
Refreshed branding: typography, color, visual direction
Wireframes, mapped to the buyer journey
Hi-fidelity designs, assets & interactions
Responsive, accessible development, optimized for SEO and AEO
Easy updates, version controlled
Priority post-launch support
One flat rate. Scope agreed before we start.
Book a Discovery CallIdentity Design
tWO WEEKS
For teams ready to go past the refresh, the complete identity system for your brand.
Full identity system and styleguide
One source of truth for your marketing
Custom assets, illustrations, iconography
Ready-to-use social media templates
Branded marketing collateral
THREE CONVICTIONS
Why strong products
get overlooked
You can't read the label from the inside
Your team knows the product too well to sell it. What feels obvious after two years of building is invisible to a buyer seeing it for the first time.
Unclear positioning compounds
When the story isn't sharp, the roadmap, the pitch and the site pull in different directions. Buyers feel the gaps before they can name them.
A dated website is a technical judgment
A website that looks like 2019 reads as 2019 architecture. Fair or not, your brand is your product's first benchmark, long before the demo.
A FOUNDER-LED CREATIVE STUDIO
Strategy first, delivery to match
Hi, I am Alex Hartan!
After more than sixteen years working in brand and web development, I kept noticing the same pattern. The brands that won didn’t always have the superior product, they were the ones that made their value impossible to miss.
That's the work now: finding the story your product has earned, and building the brand and website that carries it.
Services
Brand Strategy
Identity Systems
Custom Design
Website Development
Marketing Collateral
Make sure the brand is too
Book a 30-minute call. We'll look at your current website and marketing, and see where the gap is.
FAQ
Can’t find your question in this list?
Reach out and I'll answer as soon as possible.
What type of companies do you work with?
We work with technology companies(typically Data/AI startups), Seed round to Series A. Engineers already find the product useful, but its value isn't clear to a buyer or an investor. What got them this far no longer works, and they're ready for a brand and site that match the product's reality and ambitions.
What's the typical price range?
Who will I actually be working with?
You'll work directly with me, Alex. I'm the creative lead on every Galvanite project and your single point of contact start to finish. For production I bring in vetted specialists matched to your project, while the strategy, design direction, and accountability stay with one senior person: me.
What happens after we launch?
Will this process be time consuming?
Your time goes where it matters most: the strategy workshop and weekly check-ins, roughly 4-6 hours across the engagement. That's where your product knowledge shapes the work.
Will my team be able to make updates?
Absolutely. The CMS Editor lets your team make timely updates safely. At the end of the project you'll receive a dedicated training video walking through the Editor, so anyone on your team can manage content with confidence.
Can you help us with brand strategy and positioning?
Yes. I offer strategic support to refine your positioning and develop a comprehensive Brand Strategy Roadmap: a foundation for all your future marketing.
Check out the case studies to see it in action.
Do you offer brand identity, or logo design?
Absolutely. Your brand will come to life with a custom logo and a complete identity system, to complement your messaging. It's available as an optional upgrade.
To see how I've helped other clients transform their brands, take a look at the case studies.
Can you migrate my website from WordPress or Squarespace?
Yes, this kind of migration is quite common. Your URL structure will remain intact to preserve your traffic and search rankings.
How do we get started?
The Edge: FREE POSITIONING EXERCISE
Sharpen your product's pitch
A guided DIY strategy tool that helps founders identify their edge and draft their brand story.
One customers and investors can believe in.
Takes about 20 minutes, no signup needed.
